Sandra began her career in 2011 as a concert and festival promoter, working her way to Program Manager of Tallinn Music Week. She has held various roles including International Project Manager at Music Estonia, Ticket Sales Manager at Weekend Festival Baltics, and Marketing Manager at Sony Music Entertainment. Today, she runs her own music publishing company, works as a partnership manager at the Arvo Pärt Centre, and is a board member at the Estonian Authors Society and Music Estonia.