Rupert started trying to code his first "Choose Your Own Ending" video game aged 9 years old. Frustrated with the limits of technology, he began working as a director and producer in TV and film making award-winning 16mm short dramas and documentaries including "The Real Bridget Jones" series for C4. From 2004, he began experimenting with interactive films online and became a pioneer videoblogger and online video artist. He was featured in Trine Bjorkmann Berry's PhD Thesis "The Film of Tomorrow (pp 19-25) as the world's first mobile video blogger and created YouTube's first interactive video story "Indecision" in 2008. From 2010-2018, he worked as a creative workflow consultant, leading digital transformation & workflow projects for the BBC, Disney, News UK, the Financial Times and Melody VR. Stornaway is his design. A unique application to enable creative producers to map, script, edit and deliver interactive stories, simply and easily with no coding. He founded the company in 2019 with his wife Kate Dimbleby, a creative producer who has worked in theatre and music for the past 25 years. Together, they raised investment to build the first release of Stornaway and were taken on by Set Squared business incubator in Bristol, where they live with their two children.