Reetta Ranta is the Executive Director of Women in Film and TV Finland, a non-profit association dedicated to gender equality in the audiovisual sector. With over 25 years in the media industry, Reetta has led creative teams in organizations like Rabbit Films, Finnish Broadcast Company Yle, and Gutsy Animations, taking Finnish brands and content to international markets. As the founder & CEO of Power Animals United, Reetta is also the creator of the TV format BacktoNature.tv.