PwC, a sponsor of PÖFF 2023, provides workshops and lectures on legal matters in the film industry
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PricewaterhouseCoopers sponsors this year's film festival by also supporting the Script Pool, a part of an international continuing education programme, Discovery Campus, organised by PÖFF and Industry@Tallinn & Baltic Event. In addition to the financial award, PricewaterhouseCoopers provides filmmakers with tools and skills to operate more effectively via lectures and workshops.

During the events, Priit Lätt, partner at the law firm PwC Legal Estonia and a renowned intellectual property attorney, will explain what film production contracts must contain to spell out the expectations for all parties and why it is essential to conclude proper contracts. He also discusses the rights of actors and the copyright of works created with the help of artificial intelligence.

"Proper contracts contribute to all parties in the creative filmmaking process understanding their tasks correctly and setting fair expectations for others. There is also a lot of confusion around artificial intelligence and copyright issues in the theatre and movie circles, which I will help to set straight,” commented Priit Lätt.

In addition, the programme also includes workshops led by PwC Legal Estonia dealing with real-life examples, providing filmmakers with practical knowledge and valuable lessons in concluding contracts and creating partnerships in the motion picture industry. Among other things, the difference between personal and economic rights will be clarified, whether copyright must be registered, whether and under what conditions it is permissible to use existing content created by others, as well as whether artificial intelligence can be an author and what to do if copyright has been infringed on something made with the help of artificial intelligence.

Check the events by PWC Legal in the Discovery Campus programme:

Discovery Campus opening panel: Creators, Copyright, and AI: A Deep Dive into the Potential of AI, as well as Issues and Opportunities in Creators' Rights

PwC Legal presents - Know Your Rights: from classical copyright myths to computer-generated works

From Discomfort to Normality: Authors' and Performers' Rights and Remuneration

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