Looking for insights? Tune in for the panels from our 2024 edition!
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Egle Loor

If you are in the mood for some insights and practical advice take the time and tune in for nine recordings of our last edition’s sessions including the highlights of from TV Beats Forum and Just Film Industry Days. You can watch the recordings for free – no signing in or previous accreditation is needed.

Check the titles of the sessions:

AI & drama series

The Future Is Here: AI You Can Use (& Abuse?)

Steve against the Machine - In the third round of the funnily serious and seriously funny duel between a real-life television executive Steve Matthews and an AI entity, we will get to see who is outsmarted as AI and an actual professional screenwriter face off to compete - which one of them can create a better series pitch? The session was presented in collaboration with TV Drama Vision.

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How can AI improve TV series sales?

Te keynote by Rémi Tereszkiewicz will reveal the latest trends in TV series in Europe and how to improve the monetisation of TV series throughout their lifecycle, from development to catalogue, thanks to a new innovative set of tools and methodologies powered by exclusive market data insights and AI technologies.

Watch the video here

Industry insights

Bridging the Gap: Preparing for the Future through Training and Up-skilling

Moderated by Ulrike Rohn, the session featured panelists Eda Koppel, Inese Boka-Grūbe, Ene Katrine Rasmussen, Aleksi Hyvärinen, and Rauno Ronkainen. The discussion focused on the evolving film industry and the necessity for professionals to engage in continuous training and upskilling to meet changing audience expectations and rapid technological advancements. Key topics included identifying essential future skills for filmmakers and creatives, determining responsibility for organizing and financing training programs, and addressing the pressures of continuous upskilling, particularly for freelancers and creatives.

See the panel here

CresCine's Key Industry Insights and Trends: Tallinn Outlook 2024 - Audiences, Markets, Skills & Innovation

The session, organized by CresCine—a consortium of industry and academic partners—focused on the future of European cinema, covering topics such as audience preferences, content export drivers, genre performance, and industry skills alignment, particularly in smaller European film territories. The session also introduced upcoming audience design tools and a green production framework aimed at assisting producers from smaller countries in adopting sustainable practices.

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Film for the Future: Exploring Sustainable Filmmaking Practices in Sweden and the Baltic States

The session focused on the future of cinema as Sweden and the Baltic States explored exciting new ways to make filmmaking more sustainable.

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Just Film Industry Days

Exploring the Patterns & Preferences of Next-Gen Viewership

At the session students from eight FilmEU universities joined filmmakers and industry experts to explore how to capture the attention of young adult audiences. The session presented key research findings on Gen Z's viewing habits and introduces innovative marketing strategies aimed at making European films and festivals more appealing to this digital-native generation. The event offered practical tools to help the industry connect meaningfully with the next wave of cinema-goers.

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Why Kicking in the Butt Sells Better than Kindness

Do you remember when Kevin set up a series of painful traps, like heating the door handle, dropping paint cans, and making Marv step on nails, to outsmart the burglars in Home Alone? Do you remember when the Minions used rockets and weapons in Despicable Me? Do you remember all the times Tom and Jerry fought each other? There are hundreds of examples of violence of this sort in children’s cinema. Why is it that violence in children's films often outperforms gentler, kindness-based narratives at the box office?

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Financing and Sales

Public Funding & Strategy in Focus: Helping Producers Thrive in a Changing Industry

What is boiling in the landscape of public financing for films? Are cultural values at danger when funders are faced with cutbacks? What is the effect of cash and tax incentives? How do the objectives of regional and national funders differ? How do the funders relate to AI – both when being forced to renew their own operation and to the growing use of AI tools among the producers? How much do the funders put focus on the audiences (for example reaching younger target groups?) What are the fields where the producers should become savvier in their modus operandi towards the funders? How they can survive and thrive?

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Hot or Not: Cracking the Code of Film Sales and Distribution Today

The panel offered an exciting and necessary exploration of the post-COVID cinema market. Experienced industry professionals Yohann Comte (Charades), Céline Dornier (Logical Pictures), Clément Chautant (Arizona Distribution) and Stephan Henz (DCM Distribution), answered to the questions like "How is the market of the post-covid era?" "In terms of titles and genres, what is trending at cinemas?" "What does the returning audience expect?" "Has the meaning of festival recognition changed?" "And what about the producers – has their B2C understanding grown?"

Watch the session

CHECK OUT ALSO OTHER SELECTED RECORDINGS OF OUR 2024 EDITION

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