Lydia Kali began her media career at Syn.TV, a startup specializing in content syndication for local TV. In 2010, she joined HAVAS, managing international distribution of dramas and factual content, and developing brand content. In 2015, she founded her distribution and production company, #Edith Paris, with Spicee.com. After selling #Edith Paris in 2019, she worked at ARTE for two years. Currently, she is a creative producer at Oble, producing the period drama WINTER PALACE for RTS and Netflix.