Lollo Urbansdotter is the founder and owner of Magnolia Agency, one of Sweden’s first film agencies. Since 2005, she and her team have steered the agency to align with the evolving demands and trends of the film industry. With over 20 years of experience, Lollo has honed her expertise in representing creative talents and securing the best possible opportunities for her clients. Renowned for her ability to cultivate strong, trust-based relationships, Lollo is deeply committed to the personal and professional growth of the creatives she represents. In her talk, she will offer valuable insights on navigating the dynamic film industry, the role of an agency in supporting talent, and the keys to building enduring, successful partnerships with both clients and collaborators.