Art direction and narrative experimentation are the core of my work. I built that approach directing artists like Gustavo Cerati, Romeo Santos, Maná and Becky G, holding onto an author’s perspective even with top-tier talent and minimal shooting schedules. Today I bring that same standard to film and fiction: Un viaje a la luna, Días de Gallos (HBO Max), Selenkay (Disney+) and Cuero, my new thriller. I don’t draw a line between commercial and art: whether a piece runs three minutes or two hours,