Panels & Talks, Just Film Industry Days
The Label Decides: Family, Youth or Coming-of-Age?
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Nordic Hotel Forum, Arcturus
What happens when an audience encounters a film which has been mistakenly pitched at their age group?
Film journalist Veronica Orciari and an expert from the market side discuss who assigns a film's label, what mis-labeling can cost, and how filmmakers can describe their own films so the right audience finds them.