TV Beats Forum
Showcase: New stories, new oportunities, new strategies - first glimps to Elisa Viihde and Elisa Estonia renewed roadmaps
Elisa Viihde and Elisa Huub have established themselves as leading local original series commissioners in Finland and Estonia. Elisa Viihde has also played a pivotal role in promoting Finnish series internationally, with almost 40 Elisa Viihde original series already released in Finland and many of them distributed in more than 80 countries, while its “younger brother”, Elisa Huub, is taking its first steps in the international market, with 15 original series (both scripted and unscripted) published in Estonia as of today.
Chief Content Officer Ani Korpela and Head Of Content Toomas Ili will unveil the future commissioning strategies of Elisa Viihde and Elisa Huub. Riku Liihilahti and Jarkko Hentula will join them to present a short case study of the series premiering in Tallinn: "Ivalo (Artic Circle)", which is one of the most successful Finnish crime series of all time and is already in its third season and has been internationally distributed. Following, Toomas Ili from Elisa Estonia will showcase the case study: "Susanna’s Diaries”, an Elisa Estonia original series that is targeted both to the Estonian and the international market. Furthermore, Ofelya Tovmasyon, Content Sales at GoQuest Media, will share her insights with a case study on "Traitor.", talking about about the success story of an Estonian series. Altogether, the panel promises to offer exciting new stories, opportunities, and strategies shaping the future of Elisa Viihde and Elisa Huub.