Frame Within a Frame, Discovery Campus, Black Room, Script Pool, Music Meets Film, Black Nights Stars
Personality-Led Growth in the Film Industry
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People working in the film industry tend to be extremely creative and have access to compelling content and profound insights, yet many film industry professionals remain underexposed.
Their remarkable work and fascinating behind-the-scenes experiences often go unshared, limiting their impact and opportunities in the industry.
Maybe they are so focused on the end product that they forget to share the journey. Or perhaps there's this unwritten rule that you should let your work speak for itself. Whatever the reason, we've got all this creativity, but it's not getting the spotlight it deserves.
Workshop Overview:
The Visibility Paradox in the Film Industry
The wealth of creativity vs. the scarcity of visibility
- Why do we need a personal brand?
- Overcoming resistance to self-promotion
- Reframing sharing as an extension of storytelling
- The power of authentic, behind-the-scenes content
Identifying and understanding audience cohorts - Industry insiders (peers, potential collaborators, investors)
- Film enthusiasts and critics
- General audience and potential fans
- How to reach your audience?
Tailoring content to each cohort - Leveraging AI in content creation, ethically.
- Maintaining authenticity while scaling your online presence
- What AI tools to use?
- Repurposing existing content for different platforms and audiences
- Measuring impact and adjusting strategies
By the end of the workshop participants have a list of practical ideas and strategies.
They know how to shine a spotlight on their work without feeling awkward about it.
The aim is to help people feel confident about sharing their ideas and work with the world, in a way that feels authentic to them and respects their art.