K7 Media: Diversity and Inclusivity as a Superpower

Richard O'Meara from international TV research consultancy K7 Media goes beyond box ticking, quotas, and tokenism to show how diversity and inclusion can help you make the best TV possible. From landmark series like Euphoria, Atlanta, Beef and It’s a Sin, which through their authentically crafted stories of minority people spoke to wider groups of millions. To make shows that resonate with the whole population, not just metropolitan flat white drinkers. To ensure casts and crews reflect the actual audience you’re trying to reach, we take a look at how diversity can supercharge your creativity and programming strategy.