The Art of Digital: Marketing & Analytics for Cultural Enterprises

In the rapidly evolving digital landscape, the culture industry often finds itself lagging, missing out on significant opportunities. The RED workshop is designed to address this gap, providing participants with the tools and knowledge to harness the power of the digital world effectively.

In this workshop, you will learn
Untapped Opportunities: Discover the vast potential the culture industry often overlooks in the digital realm.
SEO & Digital Marketing for the Art Industry: Master the art of search engine optimization tailored specifically for cultural institutions, ensuring your content reaches its intended audience.
Analytics: Dive deep into data analysis, understanding your audience's behavior, preferences, and engagement. Transform raw data into actionable insights.
Organic Growth Strategies: Uncover proven techniques to grow your audience organically, enhancing your institution's reach and impact without relying heavily on paid promotions.

Whether you've felt overwhelmed by digital metrics or are simply looking to refine your online strategy, this workshop is tailored to empower cultural institutions. Join us and equip yourself with the digital prowess to elevate your cultural endeavors in the modern age.

Read more on RED project: https://www.soundtrackcologne.de/education/re-educating-digitisation/
Read more on Analyzify: https://analyzify.com/