Advisor, Future Media Hubs. Anssi is a Media Innovation Executive with over two decades of experience at the forefront of media strategy, emerging technologies, and creative leadership. He is currently focused on exploring the potential of data and AI in media. After leading a digital innovation lab and customer foresight initiatives at one of Europe’s most forward-thinking media houses, he realized that generative AI, digital twins, and non-linear/virtual productions are just the beginning of what lies ahead. With experience managing a content department in broadcast media, Anssi has a keen understanding of which parts of the production process are best suited for automation or enhancement through AI and which should remain the realm of creative professionals. While deeply involved in digital transformation, Anssi remains attuned to current media trends as an active advisor within the European media ecosystem and as a partner in a dynamic cinema startup. With his unique expertise in content creation and emerging technologies, Anssi is strategically positioned to help drive the media industry toward a future where innovation and creativity converge.