I'm sustainability expert in film & TV. I've lead the Finnish industry to become more sustainable at all levels from practice to policies. Since the early 2010s, I've worked as a TV freelancer in addition to being one of the pioneers in sustainbility in Finland. I'm the co-author of the sustainability guidebook Ekosetti (2019) and it's sequel "Ekosetti in Euros" (2025). I hold a BA in Media & Arts (2012) and a BSc n Natural Resources (2020), and I was elected as EU Climate Ambassador in 2025.