I work as a Sustainability Manager at non-profit Audiovisual Producers Finland - APFI, leading the way for the Finnish film and TV industry to become more sustainable at all levels from practice to policies. Since the early 2010s, I've worked as a TV freelancer in addition to being one of the pioneers to bring up the green topic in Finland. I'm the co-author of the nation’s first sustainability guidebook Ekosetti – A Guidebook to Sustainable Audiovisual Production in Finland (2019). I hold a BA in Media & Arts (2012) and a BSc in Natural Resources (2020), and I was elected as the EU Climate Ambassador in 2025.