Looking Back, Envisioning the Future for European Content and Media

The Industry Innovation Forum Tallinn (IIFT) 2024 marked its milestone tenth anniversary at a crucial juncture for European media and content industries. As the sector navigates unprecedented transformation, the forum returned to examine key challenges and opportunities shaping our digital future. The edition held special significance as it aligned with the prestigious Tallinn Digital Summit, creating a unique convergence of political leadership, technological innovation, and creative industry expertise.

The European audiovisual industry faces what experts term a polycrisis: the fundamental shift from producer-centric to audience-centric value chains, the transformative impact of Artificial Intelligence across all sectors, the evolution of financing models, and the increasing importance of talent and intellectual property rights. Against this backdrop, IIFT brought together an unprecedented selection of global innovators, content creators, policymakers, and industry leaders to shape tangible solutions and future roadmaps.

This special edition, taking place alongside the Tallinn Digital Summit, established vital synergies between political, technology, innovation, and industry stakeholders. The combination of these two significant events offers participants unique insights into both the creative and technological forces driving European digital transformation.

The annual Tallinn Digital Summit, hosted by the Estonian Prime Minister, gathered leaders from the world's most digitally innovative countries under the theme "Securing the Digital Tomorrow." The summit provides a crucial platform for addressing challenges and shaping the future of digital innovation and finance.

WATCH THE RECORDING OF THE INDUSTRY INNOVATION FORUM 2024

Event's Schedule

13:00 - Opening

• Welcome and Introduction
• Moderators: Sten-Kristian Saluveer & Kristen Davis

13:05 - Opening Address

• Speaker: Kristiina Alliksaar, Secretary General, Ministry of Culture
• Focus: Estonia's Vision for Creative Industries

13:10 - European Commission Keynote

• Speaker: Thibaut Kleiner, Director, DG Connect
• Topic: European Innovation Strategy

13:20 - New Business Models Panel

• Speakers:
  • Michael Kaufman (5x Media, Spain)
  • Claudia Bluemhuber (Silver Reel Media)
  • Frederic Fiore (Logical Pictures)
• Focus: Driving Global Success for European Content

14:00 - Future Media Hubs Presentation

• Speaker: Anssi Komulainen
• Topic: Industry Collaboration for Innovation

14:15 - Finance Evolution Panel

• Speakers:
  • Roosa Toivonen (Finnish Impact Film Fund)
  • Laimonas Ubavicius (Lithuanian Film Foundation)
• Focus: Transforming Role of Public and Private Finance

14:55 - Virtual Production Innovation

• Speakers:
  • Nils Pauwels (IIM)
  • Christina Caspers (IIM)
• Focus: Europe's Virtual Production Future

15:10 - Future Formats and Markets

• Speaker: Sander Saar (Movmaker)
• Focus: Global IP Building from Europe

15:50 - AI Impact Panel

• Speakers:
  • Matthew Blakemore (AI Carramba)
  • Wonsun Shin
  • Grace Maharaj (Arvet Agency)
• Focus: AI's Role in European Content Industries

The IIFT is organized within Industry@Tallinn & Baltic Event, the industry programme of the Tallinn Black Nights Film Festival, with support from the Creative Europe MEDIA programme of the European Commission.