In 2024, Industry @ Tallinn & Baltic Event launched Generative AI Atelier, a groundbreaking program at an A-class festival & market designed to equip film, media and creative industry professionals with the knowledge and skills needed to navigate the rapidly evolving landscape of artificial intelligence in content creation and business management & strategy.

The 5 day onsite and online atelier is codesign in partnership with Storytek Innovationlab, Europea’s flagship boutique media and content industry agency and supported by the Creative Europe MEDIA program.