After 25 years as Creative Director in the advertising business in Mexico, I decided to quit advertising and start a new career as a film maker. "50 (or two whales meet at the beach)" is my first feature film. Last September the film had its first official screening at the 35. Venice International Film Critic's Week. Hopefully, "50" will be released commercially next year (exact date to be determined by our turbulent times) in Mexico, and I will start shooting my second feature by the end of 2021.