Industry@Tallinn & Baltic Event

PÖFF Black Room

How To Make Your Brand Identity Work for You

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Created in collaboration with Tallinn Creative Incubator. Karen K Burns is a co-founder and manager of, known for working on Hollywood A-Class films.

With the rise of self-marketing on social media everyone can become their own brand. But, how do you stand out in this jungle of identities? What makes it even more challenging is that a good brand nowadays is about so much more than people just remembering your name. A good brand identity should communicate your entire essence, your history, your personal story, and values all at once.

At the online seminar, she will talk about the basics of brand identity and trends in both marketing and presentation, bringing practical examples from both film and startup worlds.